Visual

Crafting Stories through effective communication

VISUAL

CRAFTING STORIES THROUGH EFFECTIVE COMMUNICATION

VISUAL

CRAFTING STORIES THROUGH EFFECTIVE COMMUNICATION

VISUAL

CRAFTING STORIES THROUGH EFFECTIVE COMMUNICATION

Visual Communications

Visual communications has an ever-increasing, impactful role in our daily lives. It informs, persuades, and helps people everyday. With more than 20 years of experience in the design industry, I have just the right blend of technical expertise and creativity to connect people to the art of design.


I’m a small-town gal, but I’ve seen the world. That’s given me a unique insight into the way we view and understand images and messages. Oh, and I’m also on a never-ending mission to grow my skills and stay connected with trends. I find inspiration in everything around me. I listen. I learn. I do.


CREATING LOGO DESIGN AND IDENTITY SYSTEMS

In our collaborative process, I am dedicated to crafting a genuine, compelling, and aesthetically pleasing representation of your brand. Fueled by thorough research and fearless exploration, I delve into numerous possibilities to create a comprehensive and adaptable identity system.


EMBRACING BRAND GUIDELINES

The strength and integrity of your brand lie in consistency. I work to fortify your brand by establishing logo specifications and comprehensive guidelines covering typography, color schemes, iconography, image style, and usage. This ensures that your brand assets can be applied correctly and consistently by anyone.


ELEVATING MARKETING AND BRAND COLLATERAL

How do your customers interact with your brand? Whether through advertising, printed materials, or social media, I enhance your brand's voice by translating it into an extensive range of print, digital, and video campaigns. My goal is to create campaigns that can evolve with your brand while remaining authentic across various touchpoints.


IMMERSING IN ENVIRONMENTAL DESIGN

Brands are not merely observed—they are experienced. Beyond your company's logo and digital presence, your brand must also engage with the physical world. I specialize in designing displays, signage and wayfinding systems, as well as interior and exterior elements that contribute to a cohesive brand experience.


Inquire about your visual communcations needs

Kelly balances her strong creative talent with a keen eye for strategy—something highly valued in a graphic designer. I truly enjoy working with and learning from her.”

Stephanie, Writer + Communications Specialist

We’re continually showered with compliments on our gorgeous designs. For goodness’ sake, hire this brilliant woman!”

Scott, Artistic Director — Korora Choir Association

Noteworthy Projects


City of Edmonton, Fire Rescue Services

Recruitment Campaign - Photography + design


Covenant Health

Annual Report - Art direction + photography


Covenant Health

Influenza Campaign - Logo design + promotional materials


ATCO Gas

100 Year Anniversary - Logo, museum signage, stage design + vehicle decals


Higher Education Video Game Alliance

Report - Design


Lt. Governor of Alberta Arts Awards

Awards - Logo, branding + website


Kodály Society of Canada

Visual Identity System - Logo + website


Covenant Health

The Vital Beat - Photography + video


University of Alberta, Augustana Department of Music

Brochures - Photography + design


Clients

Ace Lange Homes

Alberta Choral Federation

Alberta Mental Health Board

Alberta Mental Health Patient Advocate

ATCO Gas, ATCO Electric, ATCO Group

Augustana Faculty, University of Alberta

Braille Tone Music Society

Canadian Broadcast Corporation

Cantilon Choirs

Capital Health

Citadel Theatre

City of Edmonton

Concordia University College

Covenant Health

Covenant Living

Dramatic Learning

East Central Health

Ed Marketing

Edmonton Airports

Fisher Langord-jones & Associates

Frisbee Studios

FrockBox

Grafikom

Higher Education Video Game Alliance

Immigrate Simply

Institute of Health Economics

INTP Consultants Inc.

Kodály Society of Canada

Korora Choir Association

T.I.M.E Association

Lazer Elegance

Lt. Governor of Alberta Arts Awards

Logicorp

MacEwan University

Maintenance Operations Program

Manulife Place

Occupation Health and Safety

PTI Group

ReGenesis

SingAble

Spark

Talmud Torah School

TireCraft

University of Alberta

Volunteer Centre of Edmonton

Wusyk Financial Group

Zebra Child Protection Centre


Follow me on Instagram

@fridaydesign