My Story

I’m Kelly of Friday Design + Photography

A wife, a mother and visual storyteller. I’m a photographer and designer who takes an artful, emotional approach to my work.

Always needing to be creative from a young age, I didn't realize that being interested and involved in many artistic activities like painting, designing yearbooks and experimenting with photography in my school's darkroom, was paving the path for my creative journey into Visual Communications. I have lived and breathed this craft for over 15 years. I have learned so much from working with other amazing people during this time. Whether I was art directing photoshoots, coordinating with Illustrators or working closely with copy writers, I knew we had a common thread that tied us together. We loved creating. 

To create is to make something unique that has never existed. That is what gets me up in the morning. Capturing people's stories through art is a very humbling but rewarding experience. I believe we are all born to tell stories. Stringing together ordinary moments that are extraordinary is what I love. I am honoured to be a preserver of moments. A curator of time. To keep alive that which we hold dear. Making photographs that reminds us everyday how time is fleeting and how we should gather the moments of our lives like flowers and savour them. Seeing life in this way is truly a gift. Being an artist to me means recognizing the power of every moment, however brief, valuing its possibilities long enough to capture its essence. 

Success is liking yourself, liking what you do and liking how you do it.

Fun fearless facts ABOUT ME

I am currently based in Beaumont, Alberta, Canada with the loves of my life – my 6’4″ husband, my two mischievously wonderful children and our 10 pound, bark obsessed company mascot, Friday. My addictions at this moment are: the colour teal, tickling my children, anything Kate Spade related and Fridays of course!

Story behind the name

The company name Friday Design + Photography was inspired by the Norse goddesses Freya. She is the goddess of love and beauty but is also a warrior goddess and one of great wisdom. Freya has also been referred to as a “Girl Friday”. A 'go to' girl; a woman who will help you get things done. Someone you can count on when you are overwhelmed and who does most of the leg work. I thought Freya was a great metaphor for me and my company and so 10 years ago Friday Design + Photography was born.